6.1 Timeline

Step One: Systematic Outreach

Have 2 contacts for each of your top 5 companies from your list Reach out to one person from each company at the same time

– This will seem overwhelming at first but will space out over time

Follow the “3B7” model of timing/tracking your outreach

Set two reminders on your calendar:

Reminder 1: 3 business days later

Reminder 2: 7 business days later

If receive response before Reminder 1 (within 3 days – yay!), schedule information session ASAP!

Step 2: Recap

Focus on those in functionally-relevant positions

Target Boosters (but expect Obligates & Curmudgeons)

Treat the process probabilistically

In two hours, we’ll have scheduled an informational meeting

Part 3: Convince Advocates

We still aren’t going to sell ourselves

Focus on being likable

– Starts with listening

Use the TIARA framework(more information would be added in coffee chat section)

– Small talk

– Q&A

– Next Steps

– Follow-up at 7 day mark (if no response) via phone or email